Revenue-share economics explained through three anonymised partner models.
Embedded insurance is a revenue line, not a feature. Here's how three very different partners — a car marketplace, an HR platform and a travel app — turned policies into money their CFO can forecast.
The marketplace: volume at flat rates
Selling thousands of mandatory motor policies a month, the marketplace runs on per-policy revenue share with tiers that step up as monthly volume grows. The finance team likes it for one reason: revenue per policy is known before the month starts.
The HR platform: value per seat
SME medical pays differently — fewer policies, far higher premium, revenue share per covered employee. Attach happens at onboarding, when the company is already entering employee data the quote needs anyway.
The travel app: perfectly timed micro-policies
Travel cover is small per policy but attaches at extraordinary rates because the moment is exact: visa applications demand proof of insurance. The app earns a fixed share per policy with effectively zero marginal cost.
What all three watch monthly
- Attach rate: the percentage of eligible transactions that include a policy.
- Effective revenue per policy after tiers.
- Payout timing: statements monthly, transfers against invoices within 30 days.
The pattern: pick the moment where insurance completes your customer's purchase, and the economics take care of themselves.